Publishing a warning about counterfeit sellers is one thing; taking formal legal action is another. The Health Healer® has done both. This post lays out, transparently and factually, the legal action we pursued regarding a website that impersonated our brand why we took this step, what the outcome was, and why we believe customers, retailers, and search engines deserve to see the primary source documents rather than take either side's word for it.
The Background
A website operating at thehealthhealer.com.pk began publishing content claiming to be the "official" Health Healer, and in doing so, accused genuine sellers including our own official store of being fake. Given that The Health Healer® holds Trademark No. 756376, registered in Class 3 with IPO Pakistan, and carries PCSIR recognition, we treated this as a serious brand impersonation issue requiring a formal, documented response.
The Trademark Discrepancy at the Center of the Case
Both sides referenced a Pakistani trademark certificate, which is where much of the public confusion began. But the two certificates are not equivalent:
● Our registration, No. 756376, is filed in Class 3 cosmetics, skincare goods, and their retail sale registered to The Health Healer.
● The competing certificate, No. 793875, is filed in Class 44 medical, veterinary, and beauty *services* registered to Muhammad Zeeshan Bashir and Hasnain Ahmad.
As we explain in full in Class 3 vs Class 44: Understanding Trademark Classes, a Class 44 registration does not cover manufacturing, branding, or the online retail sale of skincare products. Presenting it as authorization to run a competing e-commerce skincare brand does not hold up under the actual classification rules.
What Legal Action Was Taken
The Health Healer® pursued formal legal action over the unauthorized use of our brand name and the publication of misleading trademark claims. A court order was obtained in June 2026 against the individual identified as registrant on the competing certificate, Muhammad Zeeshan Bashir, in connection with this brand dispute. A copy of the court order, alongside our trademark and PCSIR certificates, is published on our Verify Authenticity page.
Why We're Publishing This Openly
We recognise that public disputes like this can be confusing for customers caught in the middle. That's exactly why we chose to publish the primary source documents the trademark certificates, the PCSIR recognition, and the court order rather than simply asserting our position. We would rather customers, retailers, and platforms like Daraz and Google check the actual government records for themselves. You can review the complete verification process in our Authenticity Guide.
What This Means for You as a Customer
If you've encountered claims from thehealthhealer.com.pk or any similarly named site, this documented case is exactly why we recommend treating any domain other than thehealthhealerpk.com with caution. For a full breakdown of how to spot this kind of impersonation going forward, read How to Identify Fake Health Healer® Websites and Social Media Pages and Beware of Fake Health Healer® Sellers.
Why Formal Legal Action Was Necessary
Publishing a clarifying blog post or social media statement can address confusion for customers who happen to see it, but it does nothing to stop the underlying activity. When a competing website actively accuses a legitimate, registered brand of being fake using a trademark registered in an unrelated class as apparent justification the appropriate response is a formal legal one, not just a public relations one. Pursuing a court order created an official, enforceable record of the dispute, rather than leaving it as two competing claims online.
Lessons for Customers and the Wider Industry
This case illustrates a pattern worth watching for across Pakistan's wellness industry more broadly: a real government certificate is not automatically proof that a seller is authorized for the specific activity in question. Whether you're evaluating The Health Healer® or any other brand, checking the registered class, not just the existence of a certificate, is essential. We've built our entire Buyer's Protection Checklist around exactly this kind of careful, source-based verification.
Our Commitment Going Forward
We will continue to monitor for brand impersonation and pursue formal legal remedies whenever necessary, rather than allowing misleading claims about our trademark or authenticity to stand unaddressed. At the same time, we remain committed to publishing our documentation openly on our Verify Authenticity page, so that this never has to be a matter of taking our word over anyone else's the government records speak for themselves, and we encourage every customer, retailer, and platform to check them directly.
How This Case Connects to the Rest of Our Authenticity Documentation
This legal action doesn't stand alone it connects directly to everything else we publish about verification. The trademark distinction at the center of the case is explained fully in Class 3 vs Class 44; the broader pattern of impersonation tactics is covered in Beware of Fake Health Healer® Sellers; and the practical steps for spotting similar attempts in the future are laid out in How to Identify Fake Websites and Social Media Pages. Together, this cluster of content gives a complete, documented picture rather than an isolated claim.
Frequently Asked Questions
Q1. What is the legal dispute about?
A website at thehealthhealer.com.pk claimed to be the official Health Healer and accused our genuine store of being fake, prompting formal legal action over brand impersonation.
Q2. What trademark does the competing website rely on?
It references Trademark No. 793875, registered in Class 44 (services), which does not cover online retail sale of skincare products.
Q3. What trademark does The Health Healer® hold?
The Health Healer® holds Trademark No. 756376, registered in Class 3, which explicitly covers cosmetics and their retail sale.
Q4. Was legal action actually taken?
Yes. A court order was obtained in June 2026 against the individual identified as registrant on the competing certificate, in connection with this brand dispute.
Q5. Can I see the court order?
Yes, it is published in the certificate gallery on our Verify Authenticity page, and available on request via our Contact page.
Q6. Why does the trademark class matter in this case?
Because Class 44 covers in-person services, not the manufacturing or online retail sale of goods, meaning it cannot lawfully authorize a competing e-commerce skincare store.
Q7. Who is the official seller of Health Healer products?
thehealthhealerpk.com is the only official, lawful online store for The Health Healer® products.
Q8. Why did The Health Healer® publish this information publicly?
To give customers, retailers, and search engines a transparent, source-checked account rather than relying on unverified claims from either side.
Q9. What should I do if I encounter the impersonating website?
Treat any domain other than thehealthhealerpk.com with caution, and report it to us via our Contact page if you have concerns.
Q10. Does this affect my ability to shop safely?
No as long as you purchase directly through thehealthhealerpk.com, you remain fully covered by our genuine trademark, PCSIR recognition, and store policies.
Q11. Why wasn't a public statement enough to resolve this?
A public statement doesn't stop the underlying impersonation activity, which is why formal legal action was pursued to create an enforceable, official record.
Q12. What broader lesson does this case offer shoppers?
That a genuine-looking certificate isn't automatically proof of authorization for a specific activity always check the registered class, not just the certificate's existence.
Conclusion
Transparency is at the core of how The Health Healer® handles brand impersonation publishing the actual certificates and legal records rather than asking for blind trust. Review the full documentation on our Verify Authenticity page, and if you have questions about a specific seller, reach out through our Contact page.
